It’s no secret how important marketing is for business. Marketing is the process of getting people interested and excited about your company’s service or product, rather than simply getting lost among your competition. To make you stand out in the crowd, a solid digital marketing strategy needs to be put in place.
And while this will look different for every company and every industry, as this is making your company truly unique, having a key player on your team who is designated for this type of project is a must.
Today, we are going to be talking about the importance of digital marketing for your business and why your brand needs to hire a digital marketing strategist. Keep reading to learn more, and if you are ready to step up your company’s digital marketing efforts, contact our team at Q Consulting today and we can help you find top-tier marketing talent in the Minneapolis/St. Paul area.
Digital Marketing 101: What It Is and How It Helps Your Business
You can post content to your social media pages all you want, but without a clear strategy in place, there is no guiding light and may cause your business to get lost amongst your competitors. Thanks to metrics such as Google and LinkedIn Analytics that can show you how often people are viewing your website, engaging with your content, becoming a customer, ROI, and so forth, you are able to clearly see how your digital marketing efforts are paying off in our heavily virtual world.
And while traditional marketing is also important (billboards for brand recognition, building authentic customer relationships, etc.), the world has become heavily digital. Having a comprehensive digital marketing strategy that works for you (keep in mind that there is no one-size-fits-all approach) will help your business with:
- Reaching your audience
- Standing out amongst your competition
- Tracking return-on-investment
- Getting everyone on the same page regarding where your business is going
- Seeing faster business growth
…among many others.
So, where do you start?
Hiring a Digital Marketing Strategist
Digital Marketing Strategists can work as full-time employees or consultants, and are the ones who are generally responsible for the entire digital marketing strategy, from planning, development, implementation, and management. They are also responsible for staying up-to-date on the latest technology and digital marketing trends, managing all digital marketing channels, measuring ROI and KPIs, improving and managing online content (while considering SEO and Google Analytics), training and motivating the digital marketing team (if applicable), and monitoring the competition and providing suggestions for improvement.
In sum, they take care of the entire online presence and direction of your business. Companies without this kind of professional direction typically don’t end up making it very far. A great example of this is when you are new to an area and are looking for a good, professional plumber. It’s likely that you would hop on your computer and search “plumbers near me,” or “best plumber in [insert city name here].” Not only will the top results be the plumbing businesses that have worked on their digital marketing strategy, but their website, social media, and overall digital presence will show for it. If you continue scrolling through the pages (which people typically don’t spend the time doing), you will come across the plumbers who have not worked on their digital presence and likely don’t have a digital marketing strategy (or didn’t spend the time to put a solid strategy in place). Which plumber are you more likely to contact to do your own plumbing — the one on the front page, likely with a lot of good reviews, or the one on page 5 without much of a digital presence?
Where to Hire a Digital Marketing Strategist in Minneapolis
In today’s market, finding top talent can be tricky. This is because talent doesn’t stay available for long when they are searching for work. This is what makes partnering with a professional consulting firm such a game-changer for our clients — they come to us with roles they have available, and we head right to our network to find the closest match for the position. Because we have extensive knowledge on what to look for in a quality Digital Marketing candidate (as well as IT, Management, UX/UI, and other tech talent), we are able to thoroughly vet our candidates in order to ensure that they will not only be a good fit for our client and the role, but that it will also be a good match for our candidate’s wants, needs, and goals.
So, what are you waiting for? Get in touch with the Q Crew today to find your business’s Digital Marketing Strategist and take your digital presence and business growth to the next level.